Multi-layered corporate partnerships

Lucinda and Emily are joined by the fundraising consultant Lynda Harwood-Compton to discuss successful partnerships between charities and corporate entities.Lynda, who was the head of philanthropy and partnerships at the Brain Tumour Charity until August, describes a general shift in mentality by corporates to be more strategic in identifying charities with a shared purpose and values, as well as an evolution from corporate social responsibility to environmental sustainability. She highlights three very different but equally effective corporate partnerships: Overgate Hospice and the Yorkshire Soap Company; the Marine Conservation Society and Fat Face; and Together for Short Lives and Morrisons. Lucy Crisp, head of corporate partnerships at Together for Short Lives, joins the discussion and explains how the Morrisons partnership leans on individual stores’ existing connection with children’s hospices. Also in the episode, reporter Rory Poulter provides his perspective on the findings of C&E Advisory’s latest Corporate-NGO Partnerships Barometer, including a predominant focus on the cost-of-living crisis and a likely shift to the use of artificial intelligence to select partners.Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email [email protected] for further information.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.Read the transcript. Hosted on Acast. See acast.com/privacy for more information.