Multilingual Localization

from Dragoman Transcreation · host UMIT OZAYDIN

If you are only localising content into English, your marketing efforts are wasted for 80% of the world population. Researches suggest that people feel more comfortable to buy when they read information in their native language. Do you really want to become a global brand and easily sell your products and services? Contact Dragoman today and let us guide you in multilingual localization. Localization is not only about content but also involves adopting design, hand-picking images, investing in search engine […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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