Mutlimedia Marketing

Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and cost efficacy. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about you as a brand, your products and services, and your expertise. Video marketing is highly effective in appealing to and converting customers as more than 50% of consumers prefer video content over other forms of content like emails, social, and blogs. Podcasts are also one of the hottest new media channels for targeting specific audiences and establishing your brand as market influencer. In this podcast our panel discusses the most popular multimedia channels including videos, podcasts, photography, blogs and webinars to discover the best outlets to gain maximum engagement for your campaign. We'll explore pros & cons, tools & resources, and tips & tricks for each medium. We’ll also hear how our panelists have utilized these mediums to increase exposure with their own campaigns. Key Topics: -Visual Storytelling -Videos & Vlogging -Photography -Blogging -Podcasting -Webinars Panelists: -Brad Larabell of SHEFIT -Lynne Jarman-Johnson of Consumers Credit Union -Cynthia Kay of Cynthia Kay & Company Moderator: -Josh Janowiak Marketers In Motion Podcast Host & PodcastStoryPros.com Founder. Detailed show notes, links and resources can be found at: www.amawestmichigan.org/EP20