MWH 010 : Ways To Expand Your Reach On Instagram With Kathryn Stary (Blossom And Glow)

This week we’re talking business with Kathryn Stary, mum of two and owner of Blossom and Glow. Blossom and Glow is an online store providing women with maternity and post pregnancy fashion and accessories. Kathryn began her business on Facebook, and just one year on, business is thriving and Kathryn credits that to hard work and her social media presence. In addition to Facebook, Kathryn is killing it on Instagram and Pinterest too but more importantly, she is able to find her ideal customer and get them shopping on her online store! In fact, I first came across this amazing woman through her genuine interactions with me as a customer on her Instagram account. Her posts and interactions are so authentic. In the podcast, Kathryn shares her approach to using her favourite social media platform, Instagram, the ways she engages her audience through her posts, how she goes about expanding her reach on Instagram, finding her ideal customer and helpful tips for making them stay beyond their first purchase. She shares lesson learned when creating her website and online store, and shares advice for styling products in the perfect Instagram photo. These are the things that set Kathryn apart and we love her for sharing her learning with us.- Strategies to help expand your reach on Instagram- The importance of knowing your followers and where to find them- Creating an account your that ideal customer will love - what to post and when- Things to look out for when choosing a web hosting company- Expectations and benefits of having a brand rep and how to find a good one- Styling the perfect Instagram photojoin the gang to collaborate at www.mumswithhustle.com/joinSend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...