MWH 012 : Focus On Doing One Thing, Really, Really Well - With Heather Rowland (Kippins)

This week we have the privilege of chatting to Heather Rowland from Kippins. The lady that has put a laser focus on doing one thing and doing it well - cotton comforters.How exciting! Heather and her husband run this thriving business that was born out of Heather’s crazy pregnancy dreams and fears of “never being able to sleep well again” once baby number one arrived. Well, it’s safe to say that Heather’s creative dreams have helped many children (and their parents) get their much-needed rest with the help of her organic, on trend, comforter friends - the Kippins. From the get go, Heather was in it for the long haul. That meant, not rushing any part of the process, especially in those beginning stages. If you’ve ever wondered about how to successfully launch a product with the intention of wholesaling and entering the overseas market, then be prepared to slow down and put the ground work in. Heather’s philosophy is to focus in on doing one thing, and doing it well. That focus will ensure that you don’t become distracted along the way.Sometimes it’s best to say no and do one thing exceptionally well, making you the go-to brand for that item and the authority in that space. Single attention and attention to detail are some of the keys to success and is a re-occurring theme throughout this podcast. We talk a lot about branding, particularly the limitations of branding purely on platforms such as Instagram.Find out more at www.mumswithhustle.com or join the community at www.mumswithhustle.com/joinSend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...