MWH 017 - How To Do Instagram Right With Holly Elson (TopKnot Girl)

So you’ve just run a giveaway. Now what? Sure, it was exciting to see all of those new followers pop up during the course of your giveaway but now, it’s over and you’re seeing those numbers fall. How do you make those new followers stick, and more importantly, how do you make them become buyers? Holly Elson, owner of Topknot Girl, was the perfect biz mum to approach for these questions. This creative Mum entrepreneur started her venture in 2014 and she’s really executed some top strategies to see her Instagram following grow consistently. What’s more, she’s been able to retain and convert followers into customers and now it’s no longer just her running the biz, her husband is full time Topknot Girl-ing too. How’s that for a success story!Join me on the podcast if:You’re interested in learning what essentials make a great Instagram account.You’re after strategies to build your Instagram business following.You’ve ever considered running an Instagram giveaway but you’ve needed the extra motivation to get around to doing it.You’re no stranger to running your own giveaways but you’d like to learn successful strategies for retaining your new followers.You’re looking for ways to be creative in your Instagram posts in a way that attracts new followers. You’ve ever wondered about approaching ‘influencers’ to help grow your brand. Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...