MWH 027 : How A Startup Mum Made Money From Day One With Rebecca Martin-Turner (Aviva)

Nothing motivates me more than a good success story! So when this week’s guest contacted me, I had a belly full of excitement for her and a heart that was going to burst. ACTION, my friends, is the thing that separates the dreamers from the doers! This week's guest is a Mum With Hustle and a handmaiden, who is madly passionate about growing her biz. She's gotten off to a raring start and is going to share her learnings and actions so that you can do the same. The beauty about interviewing start-ups is that their story is relevant, NOW! This is business building in today’s context, through the lens of a Mum who is doing her best as a wife and a mother, as the keeper of her home and as a woman who has enormous purpose, aspirations and talents. This stuff is live and you’re invited to follow along!Rebecca Martin-turner is owner of her brand new biz, Aviva, an online store providing baby clothing and accessories. Rebecca launched Aviva in mid November 2015 and within 3 weeks after jumping onto Instagram she had 400 followers. At the time we recorded this episode, Aviva was about to reach 1000 followers and they are a quality following because in this short amount of time Rebecca has made many successful sales, already being able to use a percentage of profits for personal use, without worrying about having to cover costs and without all of it having to go straight back to the business. Rebecca has already starting doing authentic collaborations and she’s fast establishing herself a good reputation within the handmade community. She’s got a clear plan in place for growing her biz and her clientele and she’s not shy about sharing how she’s done it. See why I had to get this babe on the podcast?I know that for many biz mums, the thought of jumping onto Instagram is a scary one because it’s soooo different to Facebook but that’s a good thing! This allows you to get creative in a new way and let’s face it, Insta is still the hot place for handmade when it comes to social media marketing. We’ll see what happens when the algorithm changes take place, but we can’t waste time speculating, so we’ll move on for now! I have no doubt that it will become increasingly more crucial to join forces with others and collaborate in some way, shape or form, to keep getting your brand out there.One of the best ways to do that as a product-based biz on Instagram is with Brand Reps. As you’ll pick up in the podcast, Brand Reps are individuals who post quality images of your product in use, in exchange for product (Brand Enthusiasts do the same but with less structure around their expectations, and in return, they receive a considerable discount).Are you ready to dive into this week’s podcast?I can’t wait for you to join us as we chat about the following:How to stand out in a crowded market.How to get a strong start and maintain momentum as a new biz.Gain exposure and grown your brand via social media.Get the low down on hashtags.How to come up with a winning formula for your Instagram posts.What a brand rep is and why you should consider it?How to establish criteria for your brand rep search.How to run your BR search.How to select a great BR (what to look for and what to avoid).What is a Brand Enthusiast?Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...