MWH 029 : Wholesale - What You Need To Know To Get Started With Mel Sorenson

Wholesale!Many of the Mums in biz that I serve are productpreneurs, meaning they design, make and brand their own products. They may sell them at markets or via their e-commerce store BUT they have also thought about getting their products in retail outlets and starting the wholesale process. They just don’t know how and they haven’t had time to do the research.That’s where this podcast comes in handy!To help you feel confident and know if wholesale is for you, I’ve invited Melanie Sorensen onto the podcast to share her expertise and give you the 101 on WHOLESALE.The best way to start the wholesale process is to get informed and then start taking action by approaching the local businesses in your area.Why stay local?There are a number of reasons but firstly there’s the added bonus of the location. People like to support local. Getting the most out of your retail connection will involve close communication and if you’re like the rest of the mamas I know, the hours in your day melt like butter, so travelling crazy distances out of area just doesn’t make sense.A second reason is that starting small will give you all the experience that you need to get to the place that you need to be before you start contacting larger retail chains for wholesale opportunities. You’ll have built up confidence, you’ll have your pricing figured out, you’ll know the lingo and areas where you can negotiate… There’s so much to gain from taking baby steps.Now, there are a lot of things that prevent people from going wholesale and it’s not just confidence. It’s also things like pricing, agreements, minimum order quantities, line sheets, how to deal with returns from customers and the expectation of in-store displays.If you’ve started your biz without the intention of going wholesale with your product and now you’re thinking, "yes, this is something I want to expand into”, the good news is that you might be able to! It’s certainly not off the cards.If you’re at the very early days of your biz, then this is a podcast you don’t want to miss, particularly as we chat about the ins and outs of pricing (you never know where your biz journey will take you). Dream BIG start small baby!I definitely recommend a pen and paper for this one. So if you don’t have one handy, go grab one because you’re going to learn a tonne!Get ready to learn:How to start the process of getting your products in sSend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...