MWH 045 : How NOT to SUCK at writing even if you’re not a writer with Marissa Batty

How NOT to SUCK at writing!Have you ever sat down to write a caption for your social media posts and thought, “agr, bugger it!” I don’t have anything great to say so I won’t post, or maybe you do post something but you cringe every time because writing just ain’t your forte!If you’ve ever delayed putting a plan into action because you are doubting your writing abilities, you are not alone. There are incredible business our that delay actioning possibly the BEST marketing strategies because they don’t know what they should be writing in their emails or how to go about it.We can’t escape it, at one point or another, we will all be required to write creatively in some way for our biz, whether it’s your ‘About Us’ page, a social media post, an email or creating a webinar…it has to happen! We have to write so we need to up-skill ourselves.Thankfully you don’t need to write like a pro every time, when your biz grows, if you find that writing isn’t your strength of yours or a passion, you can always outsource the task to a highly skilled VA or copywriter. Yes, the writing fairies exist. And I’ve got just the babe to help you pick up some invaluable writing tips….THIS WEEK’S PODCASTThis week’s guest is the INSANELY talented Marissa Batty from The Savvy Assistant. Marissa is actually my very own VA and she helps us with a lot of our copy. Marissa writes for a range of businesses on an array of topics and is also a regular guest blogger and she’s sharing ALL OF HER TIPS with us this week!Marissa founded The Savvy Assistant in September 2015 after realising the ‘work for the man’ mum life just wasn’t going to cut it. A personal tragedy really pushed this mumma into action. Anyone who’s lost someone close to them will relate to both Marissa’s heartbreak and determination to create the life she’d always imagined. Previously, Marissa was a campaign coordinator for one of Australia’s leading charities and was responsible for marketing, advertising, event management and MORE. Her aim in life is to help small businesses soar. When she’s not busy being Savvy, she’s madly playing mum to her 2 ½ year old boy, Oliver. She lives with her boys Adam (hubby), Oliver & Henry (Dog) in sunny Brisbane. WHAT YOU WILL LEARNTips for writing creativelyHow to structure a blogHow to write authenticallyHow to define your target audienceHow to craft a social media postHow to write an effective email marketing campaign A LOWDOWN ON WHAT WE CHATTED ABOUTMarissa’s journey from working mum to BIZ MUMMarissa’s creative writing processTop tips for writing creatively and authenticallyStructure and why that’s important for ANY piece MARISSA’S TOP TIPS FOR WRITING AUTHENTICALLYWrite like you talk – if you don’t talk formally, don’t write formally. Use the same words that you use in everyday life. If you do use slang and abbreviations regularly in your lingo, weave them through your posts, blogs, within your email marketing – EVERYTHING. This will humanise your writing.Get personal – add personal experiences and feelings into your pieces. Go as deep as you feel comfortable going. Your audience will reward you.Imagine you are having a conversation with a friend - keep it personal and engaging.If you feel uncomfortable writing, record yourself speaking, transcribe it then edit it to fit. This is a much better option than coming across as stiff and uninviting.Don’t ever publish anything you don’t believe in. Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...