MWH 047: How to DIY Public Relations (Pollina PR)

So PR applies to all of us Biz Babes and it’s super important this is done RIGHT. Today I bring you the guru of PR, Alessandra Pollina (my DIY public relations expert). Alessandra hails from Boston where she lives with her husband and her 1.5-year-old son. She started her biz 4 years ago as she felt somewhat creatively stifled in her current role and wanted to spread her wings far and wide. That she did!Alessandra has ALREADY contributed immense value to the MWH Tribe through her quality blog posts that literally TEACH you HOW to get your brand out there! She’s not afraid of giving away info that will help a fellow biz babe out which is why I have SO MUCH respect for this lady! Check one of her many amaze blog posts ‘4 Ways to Promote your Business Right Now for Free’.Alessandra’s mission is to grow her clients businesses and exposure through successful communications with their audiences. I know she is just bursting at the seams to talk us through all things PR and I can’t wait to share her immense wisdom with you! THIS WEEK’S PODCAST WHAT YOU WILL LEARNWhat PR actually IS and how it relates to your overall marketingHow to get over the fear of self-promotionHow to promote your business for FREEWhat a media kit is what to include A LOWDOWN ON WHAT WE CHATTED ABOUTAlessandra’s WHY and her business start up journeyWhat a PR Firm can do for your businessBranding and how important it is for ANY bizHow to do your own PR FREEBIEAlessandra is being super generous and giving us her DIY press guide for FREE!! It's normally $15 but when you use the code 'MWH' you get it for free.Check it out here CONNECT WITH ALESSANDRAWeb: www.pollinapr.comInstagram: www.instagram.com/pollinaprFacebook: www.facebook.com/pollinapr RESOURCESMedia Kits for Bloggers Blog: http://mumswithhustle.com/blog/create-a-media-kit-blog/Media Kits for Businesses Blog: http://mumswithhustle.com/blog/what-exactly-is-a-media-kit-how-to-make-one/4 Ways to Promote Yourself for FREE Blog: http://mumswithhustle.com/blog/4-ways-to-promote-your-business-right-now-for-free/ A MASSIVE thank you to the uber-talented Alessandro for sharing ALL of her sweet PR tips with us. An absolute hustler through and through, it’s been a pleasure speaking with this very talented biz babe!HOOKED ON MWH? CONNECT WITH ME HERE:Web: http://www.mumswithhustle.com/Facebook: https://www.facebook.com/Mumswithhustle/Instagram: wSend us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...