MWH 095 : Public Relations for your Small Biz with Katie Maynes of Katie Maynes PR

It goes without saying that public relations has changed dramatically in the last five years. With the rise of social media, the waters have been well and truly muddled. A great PR strategy will include influencer engagement, speaking engagements, award opportunities, guest blogging spots, interviews, podcasts, community partnerships and even crisis management.Today’s guest is going to give us the lowdown on all things PR and how, if done right, it can really be a game changer for your biz.THIS WEEK’S PODCASTKatie Maynes is a PR Coach and Consultant. She works with passionate entrepreneurs and change-makers who are spotlight shy to better understand PR and empowers them to find their unique voice. She also works with established entrepreneurs who are spotlight ready and want to become more visible.Katie has worked in the PR industry for over 17 years in Victoria, Queensland and the UK. Meeting passionate people and hearing and sharing their stories has been by far the most fulfilling part of her job. Katie lives in Melbourne with her husband and two-year-old daughter.WHAT YOU WILL LEARNWhat PR actually is and how it differs from marketingHow PR can benefit your businessHow to use storytelling to connect with an audienceWhat it takes to have effective PRA LOWDOWN ON WHAT WE CHATTED ABOUTKatie’s biz journey as a PR Consultant and PR Mindset Coach.The difference between PR and traditional marketing.Why you need to add PR into your overall business plan.Katie's top tips on storytelling.The keys to effective PR in this day and age.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...