MWH 096 : How to Diversify Your Business with Amanda Lee of Sugar Sugar Cakes

Amanda Lee is a multi-award winning Cake Decorator and Instructor based in Adelaide, Australia. But that’s no surprise, really! Have you seen her cakes and cookies on Instagram? They’re gorgeous! Not only can Amanda create stunning edibles, she specialises in creating innovative cake designs and tutorials which she shares on Sugar Sugar Cakes' online learning site & Youtube Channel. Find out why you should also think about diversifying your biz in this episode.Amanda is married to her best friend and biggest encourager, Henry. Recently, they've welcomed a bouncy baby boy into their ‘lil family!Welcome to the virtual couch, Amanda!WHAT YOU WILL LEARNHow to use social media to market your biz and get in front of the right eyeballsThe itch that caused Amanda to want to diversify her biz – *hint* you have probably felt the same!How to identify opportunities to help your biz grow and become more diverseA LOW DOWN ON WHAT WE CHATTED ABOUT Amanda’s biz journey from start to finish!Sugar Sugar Cakes’ awesome social media marketing strategy! Amanda’s tips? Use eye candy (literally and figuratively!), network (collaborate with confidence!), and utilise hashtags (#MWHPodcast!).The moment Amanda realized she wanted to diversify.Diversification – Why? When? How? All your burning questions are answered!Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...