MWH 107 : From Kitchen Bench To Booming Business: Scaling A Simple Idea With Cinzia Cozzolino of The Smoothie Bombs

Today's podcast gave me serious butterflies. I've watched today's guest for many months build an incredible social media following, and I've seen their brand soar. From super humble beginnings to building an entire empire with her daughter, today's guest is about to give you some serious inspo.Cinzia Cozzolino is the founder and creator of The Smoothie Bombs, a pre-portioned smoothie booster to simplify healthy choices. She is a single mum raising two daughters, living off of welfare assistance, and doing anything she could to make sure her youngest fussy eater got the proper nutrients she needed. Cinzia went back to university at 42 to become a nutritionist, and then had the idea to start her biz.Now, Cinzia's award-winning biz is on track to turn over $1 million this year. The Smoothie Bombs products can be found in over 800 stores across Australia and is rapidly growing daily. Cinzia's products are available online and can be shipped internationally, all over the world.Cinzia is a hustlin' mum who wasn't quite sure biz was her thing, until it was. Today, you will learn how you, too, can create a booming business. Welcome to the virtual couch, Cinzia!WHAT YOU WILL LEARNThe real reason Cinzia's smoothie making journey began (hint: she has a picky eater! )How Cinzia was able to perform market research on her bizWhat going back to uni after 40 is truly likeWhy Cinzia doesn't let fear controlHow to grow your business successfullyWhy you need to be using social media to scale your bizWhat Cinzia believes is the key to her social media successWhy Cinzia loves Instagram StoriesTHE LOW DOWN ON WHAT WE CHATTED ABOUTCinzia's journey from start to finishWhat Cinzia did once her products were tested in a cafeKey advice for overcoming fear and taking crazy leaps of faithWhy staying the same throughout life isn't worth itTips to grow your business internationallyThe importance of taking charge of your social mediaStrategies to take awesome images for InstagramHow Cinzia and her daughter show that they are a part of the brand through Instagram StoriesSend us Fan Mail This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...