MWH 210 : How She Attracted Her Dream Audience of Buyers on Instagram with Annette McIntosh of Danger + Moon

The power of Instagram once you have attracted the right audience is absolutely INCREDIBLE. Because guess what? An audience of quality followers is what builds your business faster than any other strategy out there. #ItsTrueAnd that’s exactly what today’s guest is going to share with you today because IG accounts for 48% of all of her sales!Today's guest is Annette McIntosh! Annette is a mum, the designer and head honcho behind Danger and Moon. Most days you’ll find her knee deep in pretty paper things, juggling mum life with her passion for partying. A fashion graduate, Annette spent 16 years at the forefront of the rag trade forging her career as a designer, textile and graphic designer and senior trend forecaster. She's travelled the world for some of Australia's biggest retailers and worked along side industry icons, before taking the leap into running the studio full time.During this episode, Annette is going to walk us through who her ideal Instagram follower is, how she attracts her ideal follower and why it's important to have an audience of buyers rather than just an audience.Let’s get into it!Send us Fan Mail This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...