MWH 244 : The Highs, The Lows And The Reality Of Growing A Brand From Scratch with Alisa and Lysandra Fraser

If you’re Australian and you love “The Block”, Australia’s favourite renovation TV show, then you are in for a treat, girlfriend! LISTEN NOW!I’m sitting down with Alisa and Lysandra Fraser! They won “The Block” back in 2013 and following on that success, they founded their own interiors company in 2014. They create bespoke residential and commercial projects and they collaborate with high profile brands. In 2018, the twins produced their own series, “The Design Duo” which is based on their multi-million renovations in Albert Park. Since then, they have also embarked on their most exciting and creative venture to date --- the launch of their personal care range, Al.ive Body.Alisa and Lysandra will be sharing the highs and lows and the reality of growing their business as mums. They will also be talking about how it is like to be in business with each other and how they use Instagram to build their brand. (I’ve also talked about Creating Instagram Content as a Personal Brand or a Product-Based Business here and how you can Market Your Brand or Product with Instagram’s New and Free Feature “Reels” here).I’m also picking their brains on the things they are most proud of when it comes to building their beautiful business, and some of their great challenges and how they work through those.Let me know what you’re biggest take-away on this honest, real and refreshing episode, ladies! Leave a comment on any of my posts or send me a DM on Instagram. Send us Fan Mail This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...