MWH 268 : Overcoming Fears Of Visibility On Instagram with Peta Borg

Have you ever cringed at the thought of putting your face behind your brand? Have you ever been nervous to speak on a video to your audience? Or jump-on and do an Instagram Story, or post a picture of yourself, or have overall fears of visibility on Instagram.... Then this episode is for you.LISTEN NOW!I’m sitting down with Peta Borg! She is a mum to three children and accounts manager for their family owned and operated food distribution business. Along with husband Jamie, they are celebrating 20 years of owning their own business, PJ’s Food Distributors. She is co-founder of The Argyle Affair, a foundation of artisan market, and also owns Local & Co Hampers. Now in its 4th year of trading, the business has grown from strength to strength, and along the way it has built wonderful relationships with clients and makers alike. In this episode, we are going to talk about:How to grow your product-based business using Instagram How to work through that fear of visibility and embrace vulnerability in marketingWhy it really is important for your own confidence and resilience that you surround yourself with other supportive business women. The truth is, consumers are becoming more savvy when it comes to supporting businesses and who they're going to give their hard-earned dollars to. People want to know who is behind a brand especially when it comes to online shopping. When they see you as they go to your Instagram account, it increases the trust in in your brand and within the products and services you provide. When the trust is there, it speeds up their decision-making process. That’s why it’s super duper important that we get really comfortable showing up and humanizing our brands, not just in 2021 but beyond, as we market our business forward.And if you’re serious with growing your business with Instagram in 2021 and beyond, head-on over at socialmethodsociety.com! Until next week, stay happy in your hustle.Send us Fan MailThis podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:Freedom Filled BusinessFreedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.Freedom Filled® Mastermind The Freedom Filled® Mastermind is exclusively for a maximum of 20 female entrepreneurs that are committed to intentional leadership and advanced digital business strategy, that transforms teams, fuels revenue, and sets the foundation for lasting freedom. It’s about unlocking the freedom to be uniquely you in how you grow your business and do life. Find out more here.Reels for Business CourseMaster the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here.FREE Instagram Bio ChecklistWant to make a powerful first impression on Instagram? Download our free checklist to optimise your bio for maxi...