MwM Member Spotlight: Judi Hays & 90-Day Authority Intensive - Ep 220

This episode is a member spotlight interview from my Marketing with Meller membership and learning community. I encourage you to embrace and "abundance mindset" and “coopetition” approach to collaborating with overlapping LinkedIn professionals like today's featured interview with Judi Hays. Judi explained how she helps seasoned executives—often laid off, aged out, or seeking more fulfillment—transition from corporate identities into their next chapter by becoming visible experts through clear positioning in high-trust B2B industries. We focused on her 90-Day Authority Intensive (12 weeks): Elevate (profile and visibility plus sharper positioning language), Expand (network growth and strategy), and Engage (content, messaging, and converting conversations into calls). In Q&A, she shared a supply-chain client example that started with reconnecting to 10 contacts and led to a seven-figure contract, discussed niche vs brand, credibility signals like accurate photos, and described her lifestyle-business goals and remote work experiences.00:00 Episode Preview01:42 Member Spotlight Format03:49 Meet Judi Hays05:20 How Brenda and Judi Connected07:02 90 Day Authority Intensive09:16 Elevate Your Presence12:08 Expand Your Network13:53 Engage for Trust16:58 Accountability and ROI18:58 Remote Lifestyle Business20:47 Night Owl Banter21:12 Audience Q&A Setup22:58 Pepper and Rescue Talk23:50 Case Study Big Win26:58 Serving Seasoned Executives30:06 Brand Versus Niche33:16 Outdated Photos and Trust36:20 How to Work TogetherConnect with Judi on LinkedIn: https://www.linkedin.com/in/judihays/Work with Judi — 90-Day Authority Intensive: https://judihays.com/90-day-authority/Visit Judi’s website: https://judihays.comShout out to Terry Bean: linkedin.com/in/terrybeanShout out to Kevin D. Turner: https://www.linkedin.com/in/president/Support the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)