My 10 Digital Marketing Predictions for 2019

KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you understand what your audience want so you can personalise your marketing more effectively.Use Alexa Flash Briefings to help cater for those that are using voice search to search online.Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers.Consider whether a chat bot is a great use for your business, it may be that you don’t need one.If your business relies on a location (a store, a salon etc) then you should consider looking experience marketing. How do people feel when they visit your business? How can you create more of an experience? Can you focus on the senses?How do you build a community around your business? 2019 will be the year of the community, so consider how you can build and nurture yours – no matter the size.User generated content is going to be a key way to create content in 2019. It’s more affordable and gives you a chance to share incredible and unique content, especially with Instagram.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Marketers in 2019 will be come more open and honest, making the digital world a more transparent place. Businesses that show this honest will become favourable among consumers. With that in mind, consider how you can become more vulnerable with your followers in 2019.HIGHLIGHTS YOU SIMPLY CAN'T MISSPrediction #1 More Personalisation – 04:25Prediction #2 Voice Search – 06:40Prediction #3 Data Privacy – 07:55Prediction #4 Influencer Marketing – 09:08Prediction #5 Transparency – 11:39Prediction #6 Chat Bots – 13:50Prediction #7 Marketing and PR Overlap – 15:11Prediction #8 Experience Marketing – 16:48Prediction #9 Community – 18:41Prediction #10 Content – 21:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 44 with Bella VastaFacebook TransparencyHow To Make An Alexa Flash BriefingTranscript below Hello and Happy New Year. This is the first podcast I’m doing of 2019 and I’m actually recording it on New Year’s Day because I was hoping to get more organized and do it over Christmas. However, you might be up to hear from my voice that it’s a little bit different because I’ve had a terrible cough and cold. If you’re like me what tends to happen is the minute I stop or slow down my body I don’t know what it does but basically it just goes “oh no I will make you ill” and it makes me then take time off. So my Christmas and my New Year were lovely but just a little bit under the weather which wasn’t so great but it did mean that I did stuff that I never do like I actually watched both seasons of The Handmaid’s Tale in about two days. I’m not kidding you literally back to back sat there all day all night for about two days and just watch that and it was amazing by the way if you are looking at something to watch. But I don’t normally do that because one of the things that I feel and get frustrated about is that I don’t have time for stuff like that. And what happens is I start watching it and I want to watch the next episode and the next episode and then I’m completely hooked and completely taken in by it. So for me I tend not to start even watching stuff like that or otherwise HOURS OF MY LIFE JUST GET ZAPPED up when I could be doing much more productive things. So anyway I’ve put this podcast off for as long as I could possibly leave it to try and get my voice back to some normality and it’s getting there slowly. Anyway, let’s get on with today’s podcast and it’s gonna be a good one because I’ve chosen the new year and obviously all the good stuff that kind of happens at the beginning of a new year to talk about predictions for 2019. So I’ve got my crystal ball out with the help of Google and some experts and I’ve gone and found out what’s going to be happening in 2019 or what we can expect from not just the social media point of view but also from a digital marketing and a marketing point of view. So if you are a marketer in business an entrepreneur a social media person this is going to be a great episode for you because we’re going to cover all those good things off. But before I get started I just want to quickly talk about the fact that we’ve got some amazing guests coming up in fact next week’s guest is gonna be a really good one. Next week I have the pleasure of bringing you James Wetmore and he did not disappoint. You know I’m a huge fan of James. I love his stuff. I think he’s great for business people, entrepreneurs, marketers. He has some amazing things to say and we had such a good conversation. It was so so good. And I can’t wait for you to hear that one later. Make sure you don’t miss it. Don’t forget to go and subscribe to the podcast if you haven’t already. So you can head over to iTunes or Stitcher however you listen and hit that subscribe button to make sure you are notified every time there is a new episode. Or you can also come and find me on social media if you haven’t already. Twitter, Facebook, Instagram. I’m most active on Twitter and Instagram. And again I always post when I’m doing a new episode so you’ll see that as well. But they come out every Monday as hopefully you know by now. Anyway let’s get on to today’s episode. We’re going to be talking about the 10 predictions that I’ve got for 2019. Things I think you should focus on or think about or if you’re not doing these things that may be just look into it and just see if it’s something that will fit with your business. Because not everything is going to work for everyone. But I’m going to tell you what I think is the kind of key areas that you want to be focusing on in 2019. Okay, so these in no particular order just 10 things that I thought of that we need to focus on. So the first thing I want you to think about is I feel like there’s going to be more personalization. Like this has been happening steadily over last year. But I think this is just going to get more important and we’re going to see much more of this. We now have the tools and technology to personalize things to make our messages very succinct and direct to the people that we’re talking to. So I think we’re going to see less a mass marketing campaigns and many more very individual, small, specific marketing campaigns. For me one of the ways in which I will do this is I will use technology such as infusion soft where I can track what people are doing. You can also use things like click funnels and drip but I’m going to use these technologies so that I can see where people are downloading things where they’ve interacted with stuff, if they’ve opened emails closed emails. I’m also going to be using a survey tool soon and the first part of my 2019 is going to be aimed at trying to understand my audience better. So it’s great that I’ve built this audience up through lead magnets and building my email list but now I want to really understand who you are and what you need from me because ultimately I want to be able to serve you better and provide you with the things that you want. And I would like you to think about this for your customers. Do you know them? Don’t presume you know them because as we’ve talked about before this is so crucial. Speak to them. Survey them. Ask them questions. Get to know them better and then split that data up. Make sure that you have a way of dividing that data so you can market people with the things that they’re interested in. Now I feel like we get less tolerant. We have less time we’re busier and therefore we haven’t got time to waste on marketing messages that aren’t serving us or aren’t talking to us in the way we want to be spoken to. So the personalization is really going to help. So it’s really about dividing that data splitting it up and focusing on those small groups rather than mass marketing. The next thing that I feel is going to get even bigger in 2019 is voice search again. This has been getting more increasingly popular in terms of how we’re using technology. We all have a Lexi’s in our house. We have series on our phones and we are using voice search more and more. It was actually predicted I read somewhere that 30 percent of all web searches in 2020 are predicted to be voice activated searches. So using things like Alexa briefings is another way in which you can sort of get into this market. Now I’m going to put in the show notes. There’s a lovely lady that I follow on social media called Chelsea Heights and she has put together a YouTube video on how you can create your own Alexa flash briefings. So I’m actually going to put that in the show notes are linked to that so that you can have a look at that. If this is an area that you think want to work on but it’s just another different way in which we can market to our audiences and depending on the type of thing that you want to do or the type of business you’re in a flash briefing might be a great way for you to get your message out there. Okay. Prediction number three is less of a prediction and more of a certainty. So if you are in the US or marketing to the US they are going to be bringing in their data privacy bill in 2019 which is going to be very similar to what we did here in the UK and in the EU in terms of GDP. So obviously data is still really important. It’s still a...