My Accidental Leap Into Real Estate

I jumped into the real estate industry back in 2005 when I was hired by a boutique real estate firm in the San Francisco Bay Area – Empire Realty. I was over the moon! I was hired as the marketing manager and found myself in a sea of independent contractors and that is where I fell in love with the real estate industry. I love the entrepreneurial spirit of real estate agents! During my time at Empire I balanced corporate marketing along with working side-by-side agents. It was a great experience to see first-hand how hard agents work – they wake up each day unemployed! From Empire I went to work for Inman News (after attending Inman Connect and thinking, ‘these are my people!’). Learning what it meant to work at a media company at the intersection of real estate and tech was incredibly rewarding and set the stage for where I am today! Lessons learned: Surround yourself with great people; people who are smarter than you! Dream big dreams. We only have one life to lead – make the most of it Say yes and figure it out later. Sometimes we don’t have all the answers. Tenacity and work ethic is the name of the game! Every step along the way is an important step. Live your life with no regrets. Additional resources: Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Crush It book *affiliate link Follow me on Instagram for more behind-the-scenes into my life and business @katielance