My Amazon Guy Friday Live Q&A with Zachary Useche and John Erban

Send us Fan MailJoin us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics. From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Whether you’re a seasoned seller or new to the Amazon game, you’ll find valuable tips on improving your listings, managing ad spend, and handling tricky situations like trademark infringements and international marketplace issues. Don’t miss out on these expert strategies to help scale your Amazon business!Timestamps:00:00 - Countdown & Intro Music09:57 - Introduction and Welcome11:02 - Viewing All Variations Under One Parent in Seller Central13:30 - Amazon Inventory Page Changes and AB Testing14:09 - Dealing with Unauthorized Sellers and Trademark Infringement16:54 - Reporting Infringements Through Amazon Brand Registry Portal21:30 - PPC vs Organic Sales: Why You Still Need PPC23:58 - The Importance of PPC for New to Brand Customers25:01 - Issues with ASIN Merging on Amazon28:33 - Error 414 in Amazon Vine Program: Troubleshooting30:17 - Optimizing Titles and Bullet Points for SEO and Conversion33:59 - Handling Locked Fields in Amazon Category Flat Files37:24 - Managing Amazon Ad Spend: Tools and Tips39:58 - Tips for Doubling Apparel Sales in Fall and Winter44:54 - How Long Can You Rely on Organic Sales Without PPC?49:05 - Using Brand Analytics for SEO and Keyword Strategy52:08 - Using Customer Images from Reviews in Product Listings55:07 - Creating Free Item Claim Codes and Promotions on Amazon57:13 - Reporting Unauthorized Sellers Without Retaliation59:59 - Third-Party Ad Managers for Amazon PPC1:02:00 - Brand Carousel Placement Above A+ Content1:04:54 - Optimizing PPC Campaigns for High ACOS Keywords1:08:30 - Adding Legacy ASINs to Brand Registry1:09:57 - Handling Brand Hijacking in International Marketplaces1:14:00 - Reliable Supplier Selection for Importing Products1:21:16 - Frequency of Modifying Amazon Listings for Better Performance1:27:22 - Handling UPC Errors and Recovering Subscribers on Amazon1:32:39 - Closing Remarks and Next Live Session InformationSupport the show