my best performing email from oct 2024 (and why it worked)

Curious about what makes an email truly perform? In this transparent and data-driven episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing emails from October 2024, breaking down what made each one work. From a personal story that sparked curiosity to a win-back campaign that brought in real sales, this episode gives you a peek behind the curtain at how Liz thinks about open rates, clicks, and conversions. Episode Highlights Why Liz tracks her percentage of customers as her #1 metric. The standout email of the month: "Changing" — a personal, curiosity-based message with a 65.6% open rate and 3.7% click rate. How a non-business link about Liz's personal health routine (Ayurveda detox) became a surprising click magnet. The importance of being relatable and letting subscribers see your personal side. A look at Liz's "I WON!!!" email — celebrating her Ecamm Apprenticeship win and how transparency builds trust. How a "Join (Today Only)" sales email brought in over $1,500 through logical, time-sensitive messaging. Why countdown timers, exclusivity, and real incentives increase conversion rates. Key Takeaways Curiosity drives clicks: Even off-topic or unexpected links can boost engagement. Connection beats perfection: Sharing your wins builds loyalty and excitement. Keep your audience informed: Use personal updates to strengthen trust and familiarity. Use logic in sales: When your offer clearly makes sense, conversions follow naturally. Track what matters: Don't just chase open rates — focus on customer behavior and outcomes. Links and Resources Link to get on the annual pass waitlist Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 15: My Thoughts on Black Friday Episode 27: Winning Ecamm's Apprenticeship