My Key Takeaways From Social Media Marketing World And Why You Should Be Visiting In The Future

KEY TAKEAWAYS COVERED IN THE PODCASTVideo is one of the best ways to reach as many as people as possible when it comes to social media, and the best way to increase your overall engagement.If you are using pre-recorded videos, you want to keep it between 15 seconds to 3 minutes. People don’t like to spend hours and hours watching videos, so keeping it as short and sweet as possible is the best way to keep your viewers watching. Live videos should be between 7 minutes and 17 minutes. For longer videos, you may want to consider using YouTube.Think about how you’re going to make your videos emotional and relatable, as this will ensure you have a much bigger reach. Be inspirational.Text overlay is important when it comes to video, as a lot of people will watch without their sound on.Stories are an incredible way to show your authenticity. You can show your personality and the making of your business, giving people an idea of who you are and what you’re about.Instagram Stories advertising is currently the cheapest it is ever going to be, so if you’re going to invest, do it now.Facebook owns Facebook, WhatsApp, Instagram and Messenger and when you look at closer, you can see that two of those apps are focussed on one-to-one communication. Moving forward, getting people to message you on a one-to-one basis is going to be the way forward. Whether it’s through Instagram DM’s, Facebook Messenger or on WhatsApp.Chat bots are another hot topic at Social Media Marketing World. Although they’re not designed to take over those one-to-one conversations, they can speed up the processes that you find you’re answering over and over again. Whether it’s booking appointments, answering customer service questions or detailing opening times.When people join a Facebook group they are there because they have a common interest with you. It’s a meaningful way to have a two-way conversation, at the same time as focussing on your community. If you niche down on something, it’s definitely worth considering opening a group and finding likeminded people to join you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of my key takeaways was that there is no algorithm in your email list. You have complete creative control so building your email list should be one of your biggest priorities moving forward.Highlights You Simply Can’t MissWhat Is Social Media Marketing World? - 02.20Focussing on Video - 06:02The Importance of Stories – 13:17Messenger Messaging and Messenger Bots – 17:00A Few Social Media Marketing World Favourites – 20:20Using Facebook Groups – 25:40Links to Resources Mentioned in Today’s EpisodeMari SmithWave.VideoBiteable.comEpisode 8Episode 29Episode 51Episode 39Episode 31Episode 30Episode 44Transcript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? I hope you’ve had a great week. Whatever you’re doing and that your quarter too has started off really positively and you’re really focused for this next quarter ahead. I know I am trying desperately to be and I do find these things really difficult to keep up. I have really good intentions in the early days and I start filling in my 90 day planner and then normally by I don’t know a week or two into where I stop. So I’m going to try super hard this time because I really have got some cool things that I want to achieve in this next quarter. So I really hope yours has got off to a good start as well. Now I’m really excited about today’s episode because I decided that following my trip out San Diego to Social Media Marketing World that I wanted to come back and share all the stuff that I had learned while I was out there. And I want this episode to be a bit about Social Media Marketing World and explaining what it is and why you might want to consider going but also talking about what is hot right now. What should you be focusing your time and attention on in social media right now. This is always really key because there is so much that we can do and the overwhelm is real my friends. I feel it, everyone feels it and when there are so many different platforms and systems and tricks and tools and tips sometimes you just think today what I can’t do it all. And we go from you know complete overwhelm and then not doing anything which obviously is not great. So in this episode, I’m going to talk you through what the world’s experts are telling us that we need to be focusing on right nowin our own businesses and with the platforms, what kind of things we need to be doing. So I’m hoping that this episode is going to be a really good one and you’re going to have lots of value from it. So before I kick into the good stuff let me just tell you about Social Media Marketing World. So this is a conference that happens in San Diego every year normally around March time and this year was my third year of attending. And basically if you’re in social media or you work in social media then this is the place to be. Now it was on my vision board for some time in terms of I wanted to attend and I took a very risky strategy one year and just bought a ticket and thought to myself, I’m gonna make this work. I will find a way in which I can get out there and attend this conference. And you know what I did. And like I said this is my third time this year. Now one thing I need to tell you if you’ve not been to a conference in the States before, it is full on. So not only do they have the most amazing speakers from all around the world which is wonderful. However they also have a really upbeat, fun and slightly crazy atmosphere going on where there’s cheering and bells and whistles and a high five guy and you know it’s really quite.. I can’t think of the word, What am I trying to say? It’s just really full on and I guess as a British person, we don’t have conferences like that so it can be a little bit kind of shocking when you first go in but it means that the atmosphere is kept up, it means that the enthusiasm is kept up and it is a great conference. And like I said, they pulling in people from all over the world as attendees but also as speakers. So who’s who of social media is at this conference. So you got keynote sessions from Marie Smith, Mike Stelzner and Mark Schaefer and of course our very own lovely Andrew and Pete and I have to say as friends of Andrew and Pete and having worked with them for some time it was like a proper.. I was going to say like proud mum moment which is hilarious but I am a bit older than them. But it really was like those boys, they were phenomenal. They were great. And to think of what they’ve achieved so that they’re keynoting Social Media Marketing World is amazing. So well done them but yeah like I said, loads of amazing speakers and then what happens at the conferences you end up having speakers against each other. So it’s a bit like a music festival where you attend anything who’s on what stage, when and who do I want to see. So you physically could not see every talk and like I said I find it very exhausting so actually and I think I’ve mentioned that I wasn’t feeling very well when I was over there so I missed more sessions than I would have liked to. However one of the great things about the conference is with the full pass, they send you all the video. So since I’ve come back I’ve watched a lot of the videos as well so even the sessions I didn’t get to see that I really wanted to see I was able to then witness and see what they had to say which was brilliant and also sometimes when you’re at the conference it’s all overwhelming and you try and take in and you can’t. So again to come back and rewatch some of the ones I’ve already watched is really really great. So yeah conference was fantastic. Really enjoyed it. And I would highly recommend it to anybody that’s working in social media. It’s a fun place to go to. San Diego is just beautiful. I’ve been there. Very lucky now to have been quite a number of times and it’s stunning so it’s a great atmosphere. This year there was lots of UK people which is the first year I’ve known so many people from the UK go but like I said there are people from all over the world and I’ve connected with so many lovely people through just attending that conference. So definitely want to think about. But anyway, enough of the pitch for Social Media Marketing World. I’ll promise you. They haven’t asked me to do...