My Most Emo Business Lessons from 2025 (Ep 88)

Today Vix is sharing her top personal business lessons from 2025, reflecting on a year of significant growth, challenges, and transformation. From closing her signature program to launching new offerings, managing a toddler, and nearly doubling her revenue, Vic breaks down the key insights that shaped her business year.Key Lessons1. Lead Generation is Everything2. Instagram Changed Dramatically in 20253. In-Person Connection is Powerful4. Bigger Groups Are Valuable5. One-to-One Isn't Always Better6. Meta Ads Are a Game-Changer7. Focus on Signature Offers8. Client Hurt is Self-Inflicted9. Impact AND Income Matter10. Hustle Has Its Place (Without Burnout)Personal ContextMum to a 2.5-year-old toddlerNavigating perimenopause, ADHD, hormones, and monthly migrainesTurning 40 in 2026Prioritised family presence: no phone/laptop when daughter is aroundBiggest revenue year to date, nearly doubling sales2025 HighlightsClosed Rave Results, launched Volume membershipReformatted mastermind into Sales Spice group programThree £100K launches (previous biggest: £20-30K)Worked with 80+ Sales Spice clients, 150+ Volume membersDoubled email list and visibilityGrew 5,000 followers in December aloneConnect with Vix:Join VOLUME: https://vixmeldrew.com/volumeInstagram: @vixmeldrewThreads: @vixmeldrewWebsite: https://vixmeldrew.com/