My plan for ITV

from The Media Show Hosted by BBC Radio 4

Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks. Presenter: Ros Atkins Producer: Helen Fitzhenry

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My plan for ITV

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How long is this episode of The Media Show?

This episode is 28 minutes long.

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This episode was published on December 7, 2022.

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