“My time was up. My luck was up.” H-Hour with Jacob Lockwood (Lockwood Smocks)

Join the H-Hour community at https://patreon.com/hkpodcasts ***** For H-Hour #286, I welcome Jacob Lockwood, Coldstream Guards and founder of Lockwood Smocks, for a wide-ranging conversation on military life, entrepreneurship, and the challenge of building something real in an increasingly fake-feeling world. We talk about how his time sat in cold, wet OPs drove him to design better waterproof kit, why he insisted on British manufacturing, and how a jet-washer video helped turn a pre-order gamble into rapid growth. Jacob explains the story behind the brand’s different smock names, how founder-led businesses build emotional connection, and why authenticity matters more than ever in an age where AI can manufacture stories, faces, and even entire brands. We also get into social media, personal branding, the risks of being too visible in civilian life, and why real-world community, events, and lived experience are becoming the thing people trust most.https://lockwoodsmocks.com/ https://www.instagram.com/lockwood_smocks/Send us Fan MailThis episode is sponsored by Sin Eaters Guild - sineatersguild.co.ukSupport the show Free H-Hour giveaways and exclusive access to guests. https://patreon.com/hkpodcastsH-Hour on Substack: https://hughkeir.substack.comH-Hour on WhatsApp: https://whatsapp.com/channel/0029VaWSj4p05MUbVlHmFu3yH-Hour on YouTube: https://youtube.com/@HHourPodcast