Mystery Topic 3 - Why Don't Companies Differentiate?

Why do companies develop products with little to …

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Mystery Topic 3 - Why Don't Companies Differentiate?" was published on July 9, 2018 and runs 16 minutes.

July 9, 2018 ·16m · The Accidental Marketer Podcast

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Summary

Why do companies develop products with little to no competitive advantage? Tom, Sean and Mary discuss the forces that cause companies to falsely believe they have a differentiated value proposition, and provide practical tips for developing unique offerings that customers appreciate -- and buy.

Episode Description

Why do companies develop products with little to no competitive advantage? Tom, Sean and Mary discuss the forces that cause companies to falsely believe they have a differentiated value proposition, and provide practical tips for developing unique offerings that customers appreciate -- and buy.

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