EPISODE · Jul 23, 2026 · 9 MIN
耐克一刀下去，锁了滔搏的咽喉
from 虎嗅·商业有味道
7月22日早间，滔搏在港交所发布公告，确认已于前一日收盘后收到耐克正式通知，自2027年1月1日起，滔搏在中国内地的耐克产品线上平台销售将全面终止。在公告中，滔搏使用“重大短期负面影响”来定性这一变动，据其披露，截至2026年2月28日止财政年度来自耐克产品线上平台销售的收入贡献约占该集团总收入的22%。受消息冲击，滔搏股价早盘一度下挫超20%。耐克的渠道收权，像是推倒了第一块多米诺骨牌。2027 年之后，滔搏们要回答一个更本质的问题：当开店、卖货、做电商都不再是壁垒，还能给品牌提供什么？00:02:10 砍在最大造血点上00:04:40 耐克收权：渠道整顿救不了产品焦虑00:07:33 经销商的价值还剩什么?
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耐克一刀下去，锁了滔搏的咽喉
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