Nancy Harhut Killer Behavioral Science Principles
from Over A Pint Marketing Podcast
#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. This is a rebroadcast episode and we discuss: ✅How she structured and wrote the book ✅How she used the principles to market her book ✅How to use the principles to become a better storyteller ✅How the book has helped to build business for her agency ✅What is autonomy bias and how to use it to light up your sales There's so much fire in this episode we are recommending you listen to it in a fireproof suit. Connect with Nancy and find out more about her book, her agency, the work she has done for others, just reach out to her here: https://www.linkedin.com/in/nancyharhut/ Or here: HBT Marketing ✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: [email protected] 🍺 Pat's Pint: Lakefront Brewery, Riverwest Stein, NA If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.
Embed this episode
No transcript yet.