Napleton’s customer experience success story

In 2023, Ed Napleton Automotive Group’s national CX director Eduardo Rodriguez launched a new customer experience program based around tools and technology from Reputation that quickly produced eye-opening results, a success story that can be found in the January issue of Auto Remarketing and on the Auto Remarketing website. In this episode of the Auto Remarketing Podcast, Rodriguez and Reputation head of automotive John Gottschalk join Cherokee Media Group associate editor Andrew Friedlander to offer more insight into the Napleton program, discussing what it does, how it works and why it’s important.