NAR's New Office Exclusive Guidance: Every REALTOR® Needs to Read This

Send us Fan MailShould every home be listed on the MLS? Or are office exclusive listings actually in the seller's best interest?The battle over private listings, office exclusives, and Clear Cooperation has become the biggest controversy in residential real estate. Compass, Zillow, Redfin, Homes.com, and the National Association of REALTORS® are all at the center of a debate that could fundamentally change how homes are bought and sold in America.In this episode of Dishin' Dirt, I take a deep dive into NAR's newly released Office Exclusive & Pre-Marketing Guidance and explain what every REALTOR®, broker, and seller needs to know.This isn't another opinion piece. It's a practical walkthrough of what NAR's guidance actually says—and what it means for your fiduciary duties to your clients.I will explain: Why NAR issued this guidance now  The difference between Office Exclusives, Coming Soon, and Pre-Marketing When an office exclusive may truly be in a seller's best interest  The broker's fiduciary duties under Article 1 of the REALTOR® Code of Ethics  Required seller disclosures and informed consent  One-to-one broker communications and Clear Cooperation compliance  Why NAR devoted an entire section to defending the MLS  The real question every listing broker should ask before recommending an office exclusive  How South Carolina's recent guidance aligns with NAR's national position  Why transparency—not technology—is the real issue shaping the future of real estate Whether you're a REALTOR®, broker, attorney, MLS executive, appraiser, or simply interested in the future of residential real estate, this episode will help you understand one of the most important industry issues of 2026.Do office exclusives protect sellers—or do they reduce transparency and competition? Listen and decide for yourself.👍 If you enjoyed this episode, please Like, Subscribe, and Share it with another real estate professional. Your support helps us continue bringing practical legal and industry insights every week.Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.