EPISODE · May 6, 2026 · 1H 6M
Navigate the Business of Being an Athlete in the Equine Industry with Nicole Graf
from How to Market Your Horse Business with Denise Alvarez · host Denise Alvarez
If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with a long-term view. In this conversation, we go beyond results in the arena and talk about what’s required to create business-building opportunities. From building a personal brand and connecting with your audience to forming authentic partnerships with brands, we cover it all.You’ll walk away with a clearer understanding of how to position yourself as more than “just a rider,” and how to start building a business that’s sustainable, strategic, and in line with where you want to go.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/215 (LINK)✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins✨ FREE + LIVE TRAINING✨ Leads Over Likes: Get Consistent, Qualified Leads for Your Equine Business—Without Chasing Likes or Copying Everyone Else ➡️ [ SAVE YOUR FREE SEAT ]
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If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey. With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with a long-term view. In this conversation, we go beyond results in the arena and talk about what...
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Navigate the Business of Being an Athlete in the Equine Industry with Nicole Graf
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