How to Market Your Horse Business with Denise Alvarez

What really happens inside 1:1 business coaching?In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching clients, Amy Williams and Audrey Paslow.Although they run very different equine businesses, they both reached the same crossroads: they were tired of trying to figure everything out on their own and wanted a clear strategy for growing their business.Listen in as they share what led them to coaching, the challenges they were facing, the breakthroughs that surprised them most, and how personalized support changed the way they approach marketing and business growth.If you've ever wondered whether one-on-one coaching is worth the investment—or what it's actually like to have a coach in your corner—this episode gives you an honest, unfiltered look inside Take the Reins.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/223🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”? In this episode, we’re talking about how your brand messaging can become a filter that helps attract the right people to your equine business — the ones who align with your values, your approach, and the work you’re excited to do more of. Effective marketing isn’t just about getting more leads and followers. My goal for you is to create connections with clients and customers who are the right fit for your business. I’ll walk you through my simple 4-step brand messaging audit to help you make sure the message you’re putting into the world is attracting the opportunities you actually want. If your marketing isn’t bringing in the people you hoped for, this episode will give you tangible steps you can take to make the shift starting today.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/222✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It’s time to talk about self-doubt and the way it can impact how you show up in your equine business. We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoughts, challenge them, and keep chasing your big vision with confidence. If you’ve ever questioned whether you’re capable, qualified, or truly cut out for this wild ride of entrepreneurship, this episode will give you the practical tools to keep doubt from holding you back. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/221 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.Ignore it, and it can completely take out your business. In this episode, Danielle Aamodt shares what every horse business owner needs to understand about equine liability insurance, common misconceptions, and how the right coverage can help protect the business you’ve worked so hard to build.✓ Why a waiver alone may not provide the protection you think it does✓ The biggest insurance mistakes equine business owners make✓ What to consider when choosing coverage for your unique business✓ How protecting your business is part of building a sustainable future in the horse industryShow Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/220  (LINK)✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.In this episode, I'm breaking down what a client intake process actually is, the three simple phases every service-based equine business needs, and the sticking points that are likely costing you time, money, and referrals. Because you know I love the practical application, you’ll also get one simple thing you can do today to start improving your client experience.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/219✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.Grace shares why your business is not your retirement plan, how to overcome the tendency to focus only on the here and now, and practical ways to start building long-term financial security—even if you feel behind. We also discuss the power of consistency, why time is your greatest asset, and what it means to think about an eventual exit from your business.If you've been so focused on building your equine business that retirement feels overwhelming or out of reach, this conversation will give you a fresh perspective and simple steps to start planning for the future today.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/218🆓 FREE Equine Entrepreneur's Roadmap to Grow a Sustainable Horse Business Without Burning Out  → Stormlily.com/map🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you. You’ll learn why effective advertising isn’t about throwing money behind a post and hoping it converts. It’s about building trust and creating an intentional customer journey from the get-go.Stop wasting money and get a true ROI on your digital advertising to grow your equine business with these practical takeaways from Jillian Blades-Rice. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/217 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/roadmap🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next. We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy. You’ll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you’ll have a clear plan to turn new subscribers into warm, ready-to-buy clients.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216  (LINK)✨ FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide   ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with a long-term view. In this conversation, we go beyond results in the arena and talk about what’s required to create business-building opportunities. From building a personal brand and connecting with your audience to forming authentic partnerships with brands, we cover it all.You’ll walk away with a clearer understanding of how to position yourself as more than “just a rider,” and how to start building a business that’s sustainable, strategic, and in line with where you want to go.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/215  (LINK)✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life?While seasons of hustle and full schedules will always be part of owning and running a horse business, that doesn’t mean you need to burn yourself to the ground. The goal is sustainability so you can do what you love for the long-term, remember? In this episode, we’re diving into 5 practical time management tips that will help you manage the daily demands on your time, and do it in a way that helps you keep doing what you love. ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true.When I reached out to Leyna, I was curious about the story behind Grey Horse Candle Co. Little did I know that before she was ever hand-pouring candles and crafting soap, Leyna owned and ran Rocking Horse Stables, a 150-acre eventing facility in Altoona, Florida.You’ll have to listen to the full episode to hear her story from a horse-crazy little girl to owning and running Rocking Horse Stables to purchasing and growing Grey Horse Candle Co. Not to mention moving her family across the country. Twice!  If you’re in a season where you’re looking to make a bold move or you’re being pulled in a new direction, Leyna’s story will give you the courage to take the risk.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/213 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.I’m breaking down the difference between 1:1 and group coaching, how to know what kind of support you actually need right now, and what to consider so you don’t waste time, money, or momentum choosing the wrong fit.If you’re ready to stop second-guessing and take the next right step, I recorded this one for you.🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins✨Book Your FREE Fit Call → Stormlily.com

If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck. You’ll uncover the 3 areas of your business you can’t afford to ignore if you want to grow sustainably.. And, of course, I’ll help you make a game plan to take the first step. Because the magic is in the action-taking. :) Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/212🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed for years.You’ll also hear her perspective on staying inspired, navigating challenges, and making decisions that support long-term growth, not just short-term wins.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/211🐴 The Business Barn Collective  [Curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll also learn exactly what to do about it.I’m breaking down the crucial shift from operating like an employee in your business to stepping into the role of CEO, even if you’re a company of one.This is about a crucial shift in how you lead your equine business.With that shift as our foundation, you’ll discover 5 CEO habits that drive consistent growth, including:The numbers you actually need to trackWhat to measure in your marketing for real resultsHow to build simple systems that create consistencyAnd how to use your time in a way that moves your business forwardIf you’ve been feeling stuck, plateaued, or unsure what to focus on next to grow your equine business, this will give you clarity on your next step.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/210🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Looking for new clients and customers? Smart move. Because every sustainable equine business requires a steady pipeline of leads. New people discovering you, learning about your work, and eventually becoming paying clients.That’s true whether you’re booked out with a waiting list or you have openings you’re doing your best to fill.And while there isn’t one magic button that suddenly fills your calendar overnight, there are several reliable ways to get in front of the right people.In this episode, I’m walking you through seven lead sources you can use to attract new clients to your equine business.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/209  (LINK)🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs.You’ll hear directly from two clients — Susan Friedland (equestrian author & speaker) and Susan DiFelice (equestrian artist & illustrator) — about where they started, what shifted, and how clarity and strategy helped them move forward with confidence.If you’ve been wondering whether 1:1 coaching is right for you, this episode will help you identify what kind of support you actually need in this season of your business.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/208 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective

AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, you’re falling behind.”But what if that’s the wrong way to think about it?In this episode, we’re talking about how to use AI for your equine business without losing your voice and giving up your power as the owner and strategist of your business. I’ll walk you through a proactive approach to using AI as your marketing assistant. Plus, you’ll get three practical ways you can use it beyond just “write me a caption.”It’s the same mix of strategy + mindset + practicality you’ve come to expect from me on this podcast. Let’s dive in. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/207🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins {1:1 Coaching} → Stormlily.com/reins🐴 The Business Barn Collective {Curated Small Group Coaching} → Stormlily.com/collective

What does it really take to build a mission-driven business that aligns with your faith, values, and season of life?In this conversation, Venessa Wood, founder of Ag Women Connect, shares the real, practical lessons she’s learned while growing a purpose-centered community. From getting involved in rooms that stretch you, to letting go of the pressure to always be “on,” to trusting that not everyone is meant to stay in your circle, she gets real about what building from the ground up looks like.We talk about leadership, perspective, boundaries, and why sometimes the most powerful move you can make is simply getting back in the saddle.If you’re building an equine business that’s meant to make an impact — not just income — you’ll love this conversation. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/206🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success. → Stormlily.com/reins

Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t.In this episode, I’m sharing the honest truth about why my recent “Sell with Confidence” sales workshop didn’t sell the way I hoped, and what I learned from it. You’ll hear three key reasons it missed the mark (including one that might surprise you), plus three simple things you can do this week to strategically plan your 2026 sales rhythm so you can hit your revenue goals for the year.If you’ve ever tried to sell something that didn’t go as planned, or if you want to avoid that feeling in the future, this one’s for you.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/205 🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success. → Stormlily.com/reins

How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the barn like normal?In this episode, we’re talking about what to do when the world feels heavy and your usual motivation just isn’t there. I’ll walk you through a simple, practical process to help you pause, reset, and move forward with clarity, without ignoring what’s going on around you or within you.If you’ve been feeling the weight of it all and wondering how to keep leading your equine business well, I hope you’ll give yourself some time to apply what’s in this episode. I had you in mind as I hit record.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/204🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success → Stormlily.com/reins

If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business.You’ll learn how to handle objections without pressure, create buying environments that feel natural, and shift your mindset so you can close more sales with confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/203🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success → Stormlily.com/reins

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision. In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you sell with more confidence, clarity, and connection. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/202✨ NEW Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it? In this episode, I’m joined by affiliate marketing expert Jamie Birch to explore how equine brands and businesses can create affiliate programs to grow their revenue and amplify their reach. You’ll learn what makes an affiliate program successful in the horse industry, common mistakes to avoid, and how to start building yours today. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/201  (LINK)NEW  Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   →  stormlilymarketing.com/sales  🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Even if you’re not a country music fan, there’s something in this episode for you.After reading Kenny Chesney’s memoir, I walked away with a surprising list of lessons that directly apply to growing an equine business. And, of course, I had to share them with you. This one’s part story, part strategy, and full of practical guidance for growing your equine business with purpose.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/200 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 The Business Barn Collective Small Group Coaching → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You hit publish. You launched the thing. Now what?Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step post-launch debrief that helps you actually learn from your results.I’m sharing real examples from my own recent launch and practical questions to ask so you can grow, refine, and make your next launch even more effective.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/199🆓 The Business Barn Collective Waitlist → Stormlily.com/collective

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop.In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned.From pricing to mindset to marketing, she reveals the bold moves that made the biggest difference in her growth.If you’ve been holding back from something because it feels hard, this conversation will give you the clarity and encouragement to move forward.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/198 🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose. LEARN MORE + JOIN HERE   

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession.But that doesn’t mean they’re not buying. It means your sales strategy needs to evolve.In this short but powerful episode, we’ll talk about two essentials your marketing may be missing — and how bringing them back could re-ignite your results. If you're planning for holiday sales or a New Year relaunch, this one's a must-listen.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/197 🆓 FREE The 2026 Reset: A Mini-Workshop Series to Reconnect, Refine & Realign Your Equine Business Before the New Year 

Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed.You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward.And, why permission to pivot might be the most important gift you give yourself heading into 2026.💫 Join The 2026 Reset, my free 3-part mini-workshop series to help you reconnect with your why and realign your goals before the new year. → Stormlily.com/resetShow Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/196 

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place. In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow.If you’ve been feeling like your business has lost its spark, this conversation is your reminder that purpose fuels momentum. You’ll walk away with three powerful reflection questions to help you re-center and move forward with clarity and renewed energy.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/195Get on the waitlist for The Business Barn Collective, my new small group coaching program for equestrian entrepreneurs → Stormlily.com/collective

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it.Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required. You’ll hear simple, actionable steps to get started today (even if you’re not techy), plus how to partner with brands you love in a way that feels good and grows your business.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/194🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

“Maybe I’m just boring.”That’s what a client said to me when evaluating the results of a recent promotion. How easy it is for us as entrepreneurs to internalize our results! Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against?In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business.This isn’t your typical “don’t compare yourself to others” pep talk. We’re digging into real numbers — industry benchmarks for emails, landing pages, and conversions — so you can stop second-guessing and start making informed decisions that grow both your profits and your impact.If you’re ready to make marketing decisions from a place of clarity and confidence, this one’s for you.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/193🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone? As a business coach, I can honestly tell you that not everyone should hire a business coach. So, how do you know if your’e ready? How do you know if it’s for you right now? In this episode, we’re getting real about the reasons equestrian entrepreneurs hold back from hiring a coach and how to know when the time is actually right. Because coaching isn’t for every horse business… but it might be exactly what you need.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/192🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Have you ever found yourself wondering, “Why isn’t my marketing working?” I honestly doubt that it’s because you’re bad at marketing. It usually goes a little deeper than that. What if you were just missing a few key pieces that would actually make your marketing feel doable and effective? And, sometimes even fun. (It’s possible. Promise.) In this episode, I’m breaking down 3 likely reasons you’re feeling stuck in a never-ending marketing loop. You know I’m all about the practical action. So you’ll also discover how to finally get out of it. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/191 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4. Whether you journal through them on your own or process them with a trusted biz friend, these questions will help you pause, reset, and finish the year with clarity and purpose.*** Pssst. If you’re thinking, “Equestrian mastermind? I need that!” then stay tuned. I have some new group experiences in the works for 2026. ***Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/190 🆓 Goal Setting Cheat Sheet → Stormlily.com/goals🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence. You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her success. Most of all, you’ll be inspired to embrace your own strengths and build a business that reflects who you really are.After all, that’s what it means to build an equine business that meets your version of success, right? Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/189🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected.For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a sustainable business. You’ll hear how Brooke leaned into patience and persistence, doing the work without rushing the outcome. Her story is a great reminder that when you let go of pressure, trust the process, and build from a place of service you create space for steady growth and deeper purpose.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/188🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey.But maybe you’re ready to go beyond listening. Maybe you’ve been considering a course, a membership community, or even coaching — and you’re wondering, how do I know what’s the right step for me and my business right now?In this episode, we’ll talk through the key considerations for each option. Heads up! I don’t believe there’s one “right” answer for everyone. Courses, communities, and coaching can all play a valuable role in building your equine business — but the right fit depends on your season, your goals, and how you learn best.So if you’re ready to invest in yourself and your business, this episode will help you get clarity on what next step makes the most sense for you.🐴 APPLY for Take the Reins 1:1 Coaching → Stormlily.com/reins

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/187🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work.You’ll learn why they matter, how they filter your decisions, and how they set you up for success no matter which marketing methods you use. Social media, websites, ecommerce, advertising, in-person events — it all comes back to these two keys. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/186🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want. If you’re ready to let go of what’s holding you back so you can take clear steps forward, this one’s for you.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/185 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters.But today we’re making an unexpected shift – it’s time to look inward. For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or marketing abilities. Why? As the business owner, you are also a key part of the sales process!You’ll see how the stories you’re telling yourself may be what’s actually holding you back. And, you know I’m always here to provide the practical “now what” solutions. So, you’ll also get a simple yet powerful framework to help you transform those limiting beliefs — so you can finally move forward with clarity and confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/83  (LINK)🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/182🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why. If you’ve ever wondered what “equine law” really means for your day-to-day operations, this conversation is for you.Disclaimer:The following podcast features attorney Polly Hey of Hey & Hey, Attorneys at Law. Ms. Hey is licensed to practice law in California and Tennessee. The content of this podcast is for informational purposes only and does not constitute legal advice. Listening to this podcast does not create an attorney-client relationship. For legal advice specific to your situation, please consult a qualified attorney licensed in your jurisdiction.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/181🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave comparison behind.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/180🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to your audience, and building a business that supports your life—not the other way around. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/179  (LINK)🆓 FREE The Beginner’s Guide to Online Memberships for Horse BusinessesThis guide will give you a step-by-step plan so you can get your membership out into the world, build your recurring revenue, and serve more people and horses!🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing.But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your audience, your voice, and your message. That’s the heart of effective marketing—and no robot can replace your heart.That said, when used wisely, AI can help you amplify your marketing efforts in a way that feels like you’ve hired a behind-the-scenes assistant who gets your business. In this episode, you’ll learn 4 practical ways to make it happen.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/178🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make  — the ones that are keeping your content from turning followers into paying clients. You’ll walk away with simple, practical shifts you can make to finally see your marketing efforts start to work for your business—not just your algorithm.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/177🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you.Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her business — and, how that has evolved through the years.You’ll hear why podcasting has been a game-changer for her business, helping her build meaningful connections with her audience, and how you can leverage similar strategies to engage your own audience on a deeper level.Plus, you’ll discover simple yet powerful mindset shifts Stacy has made along the way that have set her up for long-term, sustainable success. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/176🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins