EPISODE · Aug 14, 2026 · 36 MIN
Navigating a Nonprofit Rebrand with Matt Sandoval
from Nonprofit Nerd®: Impact Unleashed · host Jarrett Ransom
What does it really take to rebrand a nonprofit? In this episode, Matt Sandoval, CEO of Art Heals Arizona, shares the candid story behind the organization’s transition from Free Arts Arizona to Art Heals Arizona. He discusses why the change was necessary, how leaders built stakeholder trust, what surprised them along the way, and the fears that nearly slowed the process down. Matt also offers practical advice for nonprofit leaders considering a rebrand and a powerful reminder not to let fear take the driver’s seat.---Enjoyed this episode of Nonprofit Nerd®: Impact Unleashed? Don’t forget to subscribe, leave a review, and follow us on LinkedIn and Instagram for the latest updates. A huge thank you to our sponsor for supporting the show!Click here to learn more about Bloomerang.And of course, thanks for listening! We appreciate you being part of our community, and we’ll see you next time!
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What does it really take to rebrand a nonprofit? In this episode, Matt Sandoval, CEO of Art Heals Arizona, shares the candid story behind the organization’s transition from Free Arts Arizona to Art Heals Arizona. He discusses why the change was necessary, how leaders built stakeholder trust, what surprised them along the way, and the fears that nearly slowed the process down. Matt also offers practical advice for nonprofit leaders considering a rebrand and a powerful reminder not to let fear ...
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Navigating a Nonprofit Rebrand with Matt Sandoval
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