Navigating AI & Digital Transformation in Healthcare Marketing with Brandon Scott, Chief Innovation & Growth Officer at Ten Adams

"Crawl, walk, run, but do a dead sprint towards embracing technology." These powerful words from Brandon Scott, Chief Innovation and Growth Officer at Ten Adams, perfectly capture the urgency facing healthcare organizations in today's AI revolution.Healthcare has traditionally lagged behind other industries in digital adoption, primarily due to regulatory constraints and data security concerns. But as Scott reveals in this compelling conversation, that cautious approach is no longer sustainable. Drawing from his unique background—spanning music, architecture, and user experience design before landing in healthcare marketing—Scott brings a fresh perspective to digital transformation in highly regulated environments.At the center of our discussion is the innovative DRI framework (Deploy, Reshape, Invent) that 10 Adams has adapted from Boston Consulting Group's methodology. This structured approach helps healthcare organizations implement AI with measurable outcomes: 10-15% productivity gains for individuals through strategic deployment, up to 50% increased output by reshaping functional workflows, and transformative innovation through carefully selected strategic bets. Rather than approaching AI with fear, Scott advocates for controlled pilots with clear parameters: "Put some parameters on it... say what does a 30, 60, 90 day pilot begin to look like? And if it starts to show some promise, it's the math, go ahead and double down."The episode concludes with powerful insights for professionals of color navigating the MarTech landscape. Scott shares his father's wisdom—"Preparation is the mother of victory"—emphasizing that thorough preparation, data-driven decisions, and authentic human connections remain the foundation for success, especially when facing additional obstacles. Whether you're in healthcare marketing or any regulated industry considering AI adoption, this episode provides both practical frameworks and inspirational guidance for your digital transformation journey.Ready to transform your approach to AI adoption? Subscribe to That MarTech Girl on your favorite platform and follow us on Instagram and LinkedIn for more insights at the intersection of marketing technology and culture.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/