EPISODE · Jan 17, 2025 · 10 MIN
Navigating ‘difficult conversations’ in the used-car market
from Auto Remarketing Podcast · host Cherokee Media Group
We continue our episodes of the Auto Remarketing Podcast originating from Used Car Week 2024 in Scottsdale, Ariz., with a Speed Session featuring Dan Dionne, who is vice president of sales with RockED. Dionne acknowledged dealership salespeople often have to have “difficult conversations” with potential buyers when challenges arise such as bruised credit, negative equity or affordability. He recapped the current landscape and offered some recommendations to help stores.
What this episode covers
We continue our episodes of the Auto Remarketing Podcast originating from Used Car Week 2024 in Scottsdale, Ariz., with a Speed Session featuring Dan Dionne, who is vice president of sales with RockED. Dionne acknowledged dealership salespeople often have to have “difficult conversations” with potential buyers when challenges arise such as bruised credit, negative equity or affordability. He recapped the current landscape and offered some recommendations to help stores.
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Navigating ‘difficult conversations’ in the used-car market
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