Navigating Dry January for Your Brewery

NA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal to those observing as well as those who may chose NA options year round. We will have a few of our industry friends with us discussing how you can plan for what is traditionally seen as a slower time in the market, how your taproom, sales channels, and events can all benefit from Dry January through NA offerings. Our technology started on a laboratory benchtop when Ben Jordan, CEO, began a quest to prove that non-alcoholic (NA) beer can provide the same pleasurable drinking experience found in craft breweries. ABV Technology was formed and the team began researching the NA market and soon found that demand for great tasting NA beer far outweighed supply. A visit to the Craft Brewer's Conference in April 2017 uncovered a lack of equipment focused on the craft brewing industry. At that point, the decision was made to move forward and bring to market a technological solution worthy of the craft industry. Years of research, testing, drinking and more have led us to being pioneers in the craft NA market, and we look forward to sharing everything we've learned with you! Panelists: Ashley Hauf (ABV Technology) Ben Haugen (Head Brewer at Lupulin Brewing Ben Jordan (ABV Technology) Liz Foster (Beer Buyer at Dabbler Depot) Erik Eidem (Dry January Craft Beer Observer) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/