Navigating Influencer Marketing: Insights from a Creator Economy Expert w/ Xander Wilkins S3 E13 P2

Welcome to Part Two of our conversation with Xander. Watch Part One here: https://youtu.be/jvs7CnwKNng In this conversation, Gregory McCallum and Xander discuss the intricacies of business development, particularly for startups and tech companies. They explore the importance of persistence, listening, and providing value in business relationships. The discussion also delves into personal branding, influencer marketing, and the evolving landscape of content creation. Xander shares insights on building relationships in the creator economy and the significance of community and networking. The conversation emphasizes the balance between passion and discipline in pursuing business goals and the need for adaptability in content strategies. Takeaways -Be personable and adaptable in business development. -Persistence is crucial for success in reaching out. -Listening is key to understanding client needs. -Always provide more value than you take. -Sales should come before marketing for startups. -Building relationships is essential in business. -Personal branding is becoming increasingly important for founders. -Influencer marketing requires careful selection and due diligence. -Look for long-term partnerships with creators. -Adapt your content strategy to maintain engagement. Chapters 00:00 Navigating Business Development for Startups 02:57 The Importance of Listening and Value in Business 06:12 Understanding the Tech Startup Landscape 09:01 The Role of Personal Branding in Business 12:10 Influencer Marketing: Strategies and Pitfalls 14:58 Building Relationships in the Creator Economy 18:11 The Future of Content Creation and Business 20:57 The Evolution of Creators and Their Brands 24:02 Finding Balance: Passion vs. Discipline 27:03 The Importance of Community and Networking 29:51 Advice for Aspiring Content Creators Follow Xander on LinkedIn here: https://www.linkedin.com/in/xanderwilkins/ Checkout Wild Vision here: https://wildvision.io/ Want a 1-hour free advisory session with me, Greg McCallum? Use the link on my LinkedIn profile.👇👇👇👇👇👇👇 https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c7ed45d8-c8fe-4b6a-9eda-d062fd02c9ad