Navigating the Complexity of Marketing an MSO - Jeff Finnerty, Chief Marketing Officer at Ayr Wellness

Jeff Finnerty is a CPG and Restaurant Industry Senior Executive with over 20 years of success in Marketing, Brand Building, Innovation, and Customer & Commercial Leadership. As Head of Marketing at Ayr, Jeff is responsible for overseeing the development and execution of all marketing and advertising strategies. Prior to Ayr, he served as the Head of Marketing & Sales for Grow Healthy, a Florida based cannabis operator. There he leveraged a commitment to a consumer-centric, data-driven approach to brand building, launching a variety of new products while overseeing a digital transformation that drove exponential revenue and profit growth. Before Cannabis, Jeff was instrumental in repositioning the Firehouse Subs brand, and developing a first time national, multi-channel marketing and advertising strategy as a Franchise Group President and leader of the Marketing Board of Directors. He spent the first 16 years of his career at The Coca-Cola Company and played key roles in the launching of brands like Coke Zero, Gold Peak Tea, Georgia Coffee and the innovative fountain dispensing platform Coca-Cola Freestyle. EndoDNA: Where Genetic Science Meets Actionable Patient Care EndoDNA bridges the gap between complex genomics and patient wellness. Our patented DNA analysis platforms and AI technology provide genetic insights that support and enhance your clinical expertise. Click here to check out to take control over your Personal Health & Wellness Connect with EndoDNA on SOCIAL: IG | X | YOUTUBE | FB Connect with host, Len May, on IG Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.