Navigating the Digital Terrain of Prosocial Disclosures and Likability (Tan et al., 2024) MISQ Insider Notes

Welcome to Revise and Resubmit. Imagine this: You just posted on social media about a charitable act you did—something you’re proud of, something that made a real difference. But then, a thought crosses your mind: Will people think I'm just bragging? Should I have said nothing at all? In today's digital world, sharing your good deeds can be a tricky tightrope to walk. Say too much, and you risk looking self-centered. Say too little, and the cause you're supporting may fade into the noise. In this episode, we’re diving deep into that dilemma. Using real social media data and experiments, we’ll uncover how simply showing gratitude—for sponsors, even those with bad reputations—can boost your likes and impact. But what happens when you share the credit with others? Does that help or hurt your digital likability? Stick around as we explore the surprising balance between gratitude, self-effort, and social perception. How can we make the digital world a better place to share our good deeds without losing our audience’s trust? And more importantly, what’s the secret to promoting prosocial behavior without sounding self-promoting? Let’s find out. MISQ Insider Notes For a detailed behind-the-scences interview with the Authors, hosted by Mayukh and Kaushik , check the MISQ Insider Official Linkedin Post at https://www.linkedin.com/posts/misqinsider_misq-insider-interview-17700-activity-7237818079328493569-5Daf Reference Tan, X. J., Yan, L. L., & Pedraza-Martinez, A. J. (2024). Navigating the Digital Terrain of Prosocial Disclosures and Likability. MIS Quarterly, 48(2). DOI:10.25300/MISQ/2023/17700 MIS Quarterly Vol. 48 No. 2 pp. 613-644 / June 2024 Paper Link https://doi.org/10.25300/MISQ/2023/17700