Navigating the Effects of Discounting on Your Salon Business

In this episode, @philjacksoncoach discusses the effects of discounting on salon businesses. We explore how money comes into a business and how discounting affects profits. We also looked at the effects of discounting on the perception of the business, client loyalty, and supplier relationships. Alternatives to discounting were also suggested as a way to maintain financial stability and take control of the money in the business. Finally, we discussed how positioning oneself at the higher end of the market in terms of price, value, and quality and supporting customers in their journey can be beneficial for salons.