Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

You are ALL in for a treat.AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement. They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making. They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes.Host:Amanda Landsaw Vice President, Audience DevelopmentEndeavor Business Media (26) Amanda Landsaw | LinkedInGuests:AnnMarie WillsCEO & Co-FounderLeverage Lab(26) AnnMarie Wills | LinkedInRob McLaughlinFounder & CEOAudiences (26) Rob McLaughlin | LinkedInMentioned in the episode: International Association of Privacy Professionals (iapp.org) Hosted on Acast. See acast.com/privacy for more information.