Navigating the Longevity Market | Dr. Sue-Anne Toh - E718

Dr. Sue-Anne Toh, CEO and co-founder of NOVI Health, joins Jeremy Au to discuss the critical intersection of metabolism, longevity, and health policy. They explore the "War on Diabetes" in Singapore, unpacking why Asian populations are predisposed to insulin resistance and visceral fat accumulation even at lower BMI levels. Dr. Toh shares her transition from healthcare administration at NUHS working with MOH, to launching a health-tech "speedboat" to bridge the implementation gap in preventive care. The conversation covers the 80/20 of longevity, the role of GLP-1 medications in hormonal balance, and actionable strategies for "banking" muscle mass to ensure quality of life during aging. Watch, listen or read the full insight at https://www.bravesea.com/blog/sue-anne-toh-novi-health  BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #Singapore #Longevity #Healthspan #SoutheastAsiaTech  00:00 - Introduction: Dr. Sue-Anne Toh's background 02:14 - Choosing medicine over law: curiosity and impact 03:51 - From policy to founder: the "impatient" path to NOVI Health 10:49 - Navigating the "Snake Oil" noise in longevity 12:39 - The 80/20 of health span: sleep, steps, and nutrition 22:30 - The ROI of treats: behavior change vs. restrictions 30:02 - TOFI Phenotype: Thin Outside, Fat Inside 33:04 - The Insulin Resistance "Pancreas Factory" 37:56 - Public Health strategies: Enforce, Empower, Educate 40:35 - GLP-1s and the future of weight care 45:01 - Why muscle mass is the ultimate longevity asset