Navigating the Trademark Jungle - Brilliant Branding

What this episode covers

If you’ve ever tried to name a company, brand a product or service, you probably ran into the issue of trademark. It’s a bit like running the gauntlet, or as some of you may recall the game of Frogger, where the goal was just to make it across the road. On today's show we discuss both the basics, and all the nuances, of trademarking your new company, product or service. Our guest is Brad Walz - Attorney at Winthrop & Weinstine and also the CEO of BOB an online trademark search tool. (trademarkBOB.com) Listen in as we cover topics such as: What are the basic rules of trademark? What is so important about trademarking a business? What factors should I keep in mind when naming a company? What's the difference between literal/descriptive marks and arbitrary and coined marks? Which is best?What are best trademark practices when naming a new business? If you have any questions about trademark, this is the show for you. We cover a lot of topics so your business can shine!

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Frequently Asked Questions

How long is this episode of Brilliant Branding?

This episode is 55 minutes long.

When was this Brilliant Branding episode published?

This episode was published on April 6, 2018.

What is this episode about?

If you’ve ever tried to name a company, brand a product or service, you probably ran into the issue of trademark. It’s a bit like running the gauntlet, or as some of you may recall the game of Frogger, where the goal was just to make it across the...

Can I download this Brilliant Branding episode?

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