Navigating Uncertainty: How Agents Can Keep Deals Alive in a Shifting Market

National headline: "Record Number of Home Deals Collapse in July." We've seen this as well in our business. You never want to use the down market as an excuse to be down in business, but in some ways, it is reassuring to know that we're not the only ones seeing a record number of mutual releases. When we started seeing this trend earlier this spring it was because of how quickly the market was moving. Buyers were having to make quick decisions to successfully get under contract, and then they were walking away later. Today, it seems like people are questioning the state of the market. Interest rates are still high (although they have come down recently) and there is a degree of uncertainty with the upcoming election. You, as the agent, are an intermediary and facilitator. This isn't about what you would do personally. Ultimately the buyer and seller have the same goal and want the sale to go through. Listen and understand what both sides need to get to the closing table and take your emotions out of it. "Tell me more" vs. "you should do this."