NBP28: Copywriting and Content Marketing with Rikki Ayers

In today's episode we talk about the millennial mindset, living in the world as a millennial, crafting stories through podcasting, writing for her clients, writing free hand vs by keyboard, what to look for in a copywriter when you are looking for someone to communicate your brand's story and Rikki's next project focusing on fictional short stories. TOPICS DISCUSSED IN THIS PODCAST EPISODE: The millennial mindset and living as a millennial. From digital marketing agency to copywriting and podcasting. The writing process for Rikki's copywriting and content marketing service and writing for clients. Honing your skill as a copywriter. What to look for in a copywriter when you're seeking a copywriter for your business. Empowering others to realise how important their story is to inspire others. Writing on a keyboard vs writing by hand. RIKKI AYERS SAID: "When you communicate your WHY it is easier to get a feel for your story" "Everyone can inspire someone in some way" "I want to help people realise how they can help someone with their story" "If you want to be taken seriously, you need to take yourself seriously first" "Everyone has a story that will inspire someone" HEAR MORE ABOUT RIKKI AYERS: Rikki Ayers is a lover of all things books, bikes and beverages. She's a copywriter by trade, and through her solo venture Be Rad Media helps visionaries get clear and confident about their message. She also talks to people about overcoming fear and embracing change on The Own Up Grown-Up podcast. Nothing lights her up more than seeing someone carve their own path and go for their dreams, while being smart about it. FAVOURITE QUOTE TO SHARE WITH THE WORLD "What we get when we turn pro is, we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and to live out." ― Steven Pressfield, Turning Pro BOOKS YOU SHOULD READ Turning Pro by Steven Pressfield (whether you're a writer or not, it's about getting serious and professional about what you want to do with your life). CONNECT WITH RIKKI AYERS Website Facebook Facebook Instagram Twitter Linkedin CONNECT WITH SASHKA Click to join Sashka's Facebook community: Branding & Marketing Magic Facebook Instagram Pinterest Twitter LinkedIn Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here. SUBSCRIBE ON ITUNES AND SOUNDCLOUD. Get full access to Sashka’s Substack at thesashkaregina.substack.com/subscribe