NBP33: Tech + Online Visibility with Marjan Crabtree

  In today's episode, Marjan shares her story of being a pioneer during the internet revolution. The male-dominated tech world has always made a lot of sense to her, but is an arena which often intimidates female business owners.  Her drive to keep pushing forward into unchartered territory led her from being overlooked to becoming fully booked as a business owner.  Dive in as we discuss taming the tech dragons and using those figurative beasts to grow your business. TOPICS DISCUSSED IN THIS PODCAST EPISODE: Moving forward with dreams even when they are unconventional or unpopular. Resisting the fear of the tech world and allowing it to become part of your everyday business. Ignoring the naysayers and proving them wrong. Bringing fun into your work. Embracing the fun (yes, fun!) in the tech world. MARJAN CRABTREE SAID: " . . even if the people around you say. . . you can't. . . if you say that I can't, I will do it." "I don't really believe in professions, I just do what I like." "Fun is one of the most important things in my business. . . " ". . . usually [clients] are afraid of [the tech stuff. . . saying things like] 'I don't dare to click this button; I might blow up my website.'" "I just love to see. . . .[my client's] eyes light up" ". . . . a lot of clients think you need to have a [pretty] website . . . .[but] pretty doesn't sell [or] get you clients." "[Our] reptilian brain makes decisions. . . we aren't [even] aware of. . . you can trigger the reptilian brain toward conversions [through neuromarketing]." HEAR MORE ABOUT MARJAN CRABTREE: Marjan Crabtree is the black coffee drinker of the ICT girl. As a website strategist and Tech Dragon Tamer she helps online entrepreneurs conquer their fears towards increased conversion (yes, more clients and money). FAVOURITE QUOTE TO SHARE WITH THE WORLD Don't lead, I'll wander off bored. Don't follow, I'll get you lost. Walk beside me and help me cause trouble! "I have never tried that before, so I think I should definitely be able to do that." - Pippi BOOKS YOU SHOULD READ One book, gosh, how to make a choice: Influence by Robert Cialdini. That sparked my interest in neuromarketing and persuasion. CONNECT WITH MARJAN CRABTREE Twitter: @theictgirl FaceBook: https://www.facebook.com/marjan.crabtree FaceBook: http://www.facebook.com/theictgirl FaceBook: https://www.facebook.com/theictgirlint/ (English) LinkedIn: https://www.linkedin.com/in/marjannieuwland/ CONNECT WITH SASHKA Click to join Sashka's Facebook community: Branding & Marketing Magic Facebook Instagram Pinterest Twitter LinkedIn Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here. SUBSCRIBE ON ITUNES AND SOUNDCLOUD. Get full access to Sashka’s Substack at thesashkaregina.substack.com/subscribe