Ne te fais pas avoir avec les Vanity Metrics !

from Le podcast de Tire-Fesses · host Tire-Fesses

Aujourd’hui, Thomas, Glenn & Benjamin se penchent sur un piège fréquent dans le social media : les Vanity Metrics, ces chiffres "tape à l’œil" qui flattent les égos mais ne racontent pas toujours la vraie histoire de l’impact d’un contenu. Quels sont les indicateurs réellement pertinents pour évaluer le succès d’une campagne ? Et comment éviter de se faire aveugler par des métriques qui n’apportent aucune réelle valeur à une marque ?Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on November 12, 2024.

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