NECG Helps Stanley Tools Nail It
from NECG Notes -From The New England Consulting Group Hosted by New England Notes
Stanley Tools, one of America's oldest companies needed to drive growth in their manual hand tools business at a time when their main channels of distribution were shrinking and new, power tools were becoming all the rage. Listen to the story of how insight and nomenclature contributed to the launch of "Contractor Grade" and helped Stanley grow profitably, ultimately acquiring many of the best known tool brands in the world.
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This episode is 29 minutes long.
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This episode was published on February 9, 2019.
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