NECG Notes -From The New England Consulting Group
by The New England Consulting Group
Insight driven stories about the World's greatest brands from people who lived them. Since its founding 40 years ago, the New England Consulting Group has helped many of the world's greatest companies accelerate or restore growth to their iconic brands. For the first time, NECG opens the archives and tells the stories of brands you know and love.
Episodes
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Go East YUM Brand!
David Stone, a Managing Partner at the New England Consulting Group recalls the three decisions he and his management team made when they (PepsiCo) bought Taco Bell and began to expand the brand's footprint nationally. The lessons learned then still apply to many of the challenges and…
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Episode 6- NECG puts the crunch back in Cheetos
It may be hard to believe but in the early 1980s, Frito Lay's Cheetos Brand was at risk of becoming an unsupported harvest brand. Enter the New England Consulting Group who with the help of a smart client and a wonderfully creative advertising character put the brand on a course to grow 10X over...
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NECG Notes: New England Delivers For Cardinal Health
Cardinal Health is one of the world's largest medical distributors and medical services companies. After a spate of acquisition, this behemoth was looking for a way to organize its businesses in a way that made sense and added value to customers. The New England Consulting Group helped them...
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NECG Notes: Sudafed gets Meth Sick
What do you do when a product that has a legitimate use is overwhelmed by an illegal one? Methamphetamine use in the US started to grow rapidly in the 1990s driven primarily by Mexican poly-drug cartels. Unfortunately, Pseudoephedrine, the active nasal decongestant ingredient in Sudafed and many...
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NECG Helps Wake Up Beautyrest
Well before Casper, Purple, Tuft & Needle, and others figured out that you could sell mattresses to consumers without the middleman, there was Tempurpedic who disrupted the category by offering a technological innovation, memory foam, into a new channel, direct-to- consumer. NECG worked with the...
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NECG Helps Stanley Tools Nail It
Stanley Tools, one of America's oldest companies needed to drive growth in their manual hand tools business at a time when their main channels of distribution were shrinking and new, power tools were becoming all the rage. Listen to the story of how insight and nomenclature contributed to the...
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NECG Notes Episode 1- Atkins on the Ropes
Before the Keto and Paleo diets, there was Atkins. A pioneer in low carbohydrate nutrition, Atkins is and was a powerhouse brand in the weight loss industry but it wasn't always successful. After growing to nearly $750 Million in the late 1990s the Atkins diet was over extended and in serious...
About this show
Insight driven stories about the World's greatest brands from people who lived them. Since its founding 40 years ago, the New England Consulting Group has helped many of the world's greatest companies accelerate or restore growth to their iconic brands. For the first time, NECG opens the archives and tells the stories of brands you know and love.
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