Negative Keywords in PMax und Vertikale Bild-Ads in Demand Gen | Newsroom #003

from Performance Online Marketing | Smarketer Podcast · host Performance Online Marketing | Smarketer Podcast

Performance wird endlich flexibler - Google Ads schraubt weiter an den Limits In Folge 3 vom Google Ads Newsroom gab’s zwei kurze, aber ziemlich spannende News, die vor allem für alle relevant sind, die regelmäßig mit Performance Max oder Demand Gen arbeiten. Was ist neu? 👉 Negative Keywords in Performance Max – Limit massiv erhöht Bisher waren nur 100 negative Keywords pro Kampagne möglich. Jetzt? 10.000. Endlich können auch größere Accounts und komplexere Setups vernünftig filtern. Keine wilden Workarounds mehr, kein Herumtricksen. Einfach mehr Kontrolle. 👉 Vertikale Bilder für YouTube Shorts in Demand Gen Demand Gen wird visueller – ihr könnt jetzt 9:16 Bilder hochladen, die als bildfüllende Ads in YouTube Shorts ausgespielt werden. Heißt: Eure Creatives passen sich endlich besser an das Format an, in dem sie landen. Und ja, das kann richtig gut funktionieren - wenn die Bilder was taugen. Patricks Analyse zur Anzeigenformaten in Demand Gen: https://www.smarketer.de/blog/google-ads-demand-gen-best-practices-welcher-anzeigentyp/ Eric Hinzpeter – Content Marketing Experte | https://www.linkedin.com/in/eric-hinzpeter-content-marketing/

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This episode was published on April 9, 2025.

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